Want your website to rank high on popular search engines like Google? Read this guide to get you started in improving your website's SEO.
Determining your keyword(s)
Before you even improve your SEO ranking for your website, you need to establish what keywords you are even ranking your website for.
A good way to find a relevant and accurate keyword for your website is to focus on long-key and more specific keywords. These are longer phrases such as "website design for med spas in los angeles" as opposed to "med spa website". Because these are more specific, they tend to be less competitive, making it easier for your website to rank higher.
Also consider your audience's intention when formulating your keyword. Are they already committed to purchasing? Are they just browsing?
For example, someone who is simply browsing may search "med spa websites" to just generally observe example sites and cross compare different sites.
However, someone who is more committed and ready to purchase a website redesign for their own business may type in a query more along the lines of "med spa website design in los angeles". The addition of a specific location and the particular service indicates this user has a particular need and has done their research, hence making them more ready to purchase.
Create Quality Content
Despite all the SEO tips and tricks, content is always the most important aspect in creating an overall quality website and improving rankings on Google. Because SEO is largely based on customer satisfaction (specifically, how long customers stay on your site without leaving and clicking on another), quality content goes a long way.
A good way to find similar quality content is to conduct competitive analysis. To find relevant competitors, simply type in the keyword that you chose for your website into a search engine.
Look at the top couple of websites, these are your direct competitors that are already ranking high for your particular keyword, and make a note of the layout and content of their websites. You can emulate this content, or brainstorm new original content that makes you stand out from your competitors.
On-Site SEO
Once you have your quality content created, a bit of on-site SEO is going to help users be better directed towards your website. Try to integrate your keyword (without it sounding too forced) into your header, the first couple hundred words of your page, and a couple more times throughout your page.
Remember, quality content is still important, so you can't just repeatedly spam your keywords throughout your website. Search engines like Google will actually penalize your website and lower your SEO rankings if they detect spam, so it's best practice to avoid this.
Conclusion
With these tips in mind, you're well on your way to becoming an expert at SEO! Applying these to your own website will help you become more visible on large search engines, gain more foot traffic, and overall more clientele.
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