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Writer's pictureOlive Losquadro

4-Step-Guide: Create an Impactful Facebook Post

  1. Choose a service or deal to or highlight.

This service should fall in line with whatever metric you are tracking. If it’s new customers or first appointments then highlighting a free consultation or the benefits of a payment package would be perfect. In Popcorn Robots case, we want to highlight our free redesign service as we are focused on building our portfolio.


  1. Open Canva and click create a design, then in the search bar type Facebook post templates. Choose a template. 

Facebook posts can be horizontal or square, for larger bodies of text the horizontal one would be beneficial. My post won’t contain much text so I’ll choose the square template.


Ideal Post Dimensions: 

Square 1080x1080

Horizontal 720-2048 pixels wide, with no height requirement.


  1. Design your ad using brand colors and fonts! Make sure this ad represents and fits in with your current feed so it is easily associated with your content. Download at a high quality JPG. This file format is made for web and therefore has a quicker load time then other formats, ensuring more people view your post!


  2. Publish the post on Facebook by uploading the image and writing a quick bio. This bio should not restate the information on the image but should offer additional information, making it more likely viewers will read both sections of the post.


Congrats! You’ve successfully published a Facebook post.


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